Sunday, December 28, 2014

2015- The Year of Not Falling for Gimmick

It's coming up on 2015 and the craze of setting resolutions is upon us.  The quest for better health, losing weight, getting in better shape are among the top resolutions many will set come January 1st.  And the solution that most will use to take on their resolutions?  They will be of the quick fix, gimmicky, too good to be true variety.  Pills, shakes, mangled exercise science applications, cleanses, detoxes, super-foods, etc.
And why is that?

Because losing weight and getting healthier is an emotional endeavor.  And companies prey on that emotional attachment.  But you're smarter than that, right?

Let 2015 be the year that you don't fall for the shiny object promising this & that because chances are if it looks too good to be true, it probably is.  We are smart people, but we seem to fall for every little magic pill or new "secret to weight loss" without using any sort of logic or rationalization.  Let 2015 be the year you use logic and rationalization.  In one of my upcoming articles for Watchfit, I focus on the latest craze of waist training and the dangers that are inherent in doing something like that.  Basically a fad or gimmick that has a celebrity endorsement and promises the world.  My key takeaway from that article?  Making sure there is a physiological reason for the results that are claimed.

"We go to great lengths to find the quickest and easiest way to get results, to find that one “magic pill” that will make our lives easier and/or better.  But if there is no physiological reason as to why something will work, then it’s most likely a gimmick that won’t have long lasting results.  
We are always in search of that one thing that will help our aesthetics without analyzing whether or not it’s actually healthy for us.  Yes, we are a society that bases a lot on appearance and less on what will make us healthier, but what if instead of wasting the time and energy we spend on gimmicks like waist training, we focused on solid exercise and nutrition programs.  We’d have a much healthier society as a whole."

That was my conclusion.  We waste so much time searching for the next best thing instead of looking at what works and what has always worked.  Exercise and nutrition!
We over complicate and cloud common sense with a lot of garbage that is unnecessary.

If there was a magic pill or secret way to lose weight, don't you think everyone would be doing it?  Don't you think doctors all over the world would be prescribing this magic?

That's because it doesn't exist.  What does exist is following a consistent exercise and nutrition program. One like we have at AMP where we test you strength, your conditioning, and we stay on top of your nutrition. We try to steer you in the right direction and away from fads and gimmicks, because why waste your time and money.  

Let 2015 be the year you make the healthy choice, the one that will leave you with long lasting results, not ones that last a few weeks and go away.

Happy New Year!!

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